TSU — THE IDEA AND HISTORY OF THE BRAND
TSU is premium drinking water ionized with 999.9 gold. The project took shape as a result of research in 2018–2020. The main goal is to create clean, safe and beautiful water for everyday drinking.
Research and the idea of premium water with 999.9 gold
Brand presentation at Hilton Tashkent City
Launch of our own factory with Italian equipment
O'zMSt 805:2025 standard and Ministry of Health certificate No. 498121
• Gold 999.9 — the water is ionized with gold; the presence of gold is confirmed by laboratory analysis
• 6-stage purification — from quartz to a micron filter with silver
• Documents — Ministry of Health conclusion No. 498121, O’zMSt 805:2025 standard
• A recognizable bottle — faceted, cobalt, with the Ibn Sina medallion
TSU is more than water. It is a small luxury every day.
In 2020 the idea of premium drinking water with 999.9 gold came to life. At first the team called the product “Golden Water”, then for some time it was sold as “Turkestan Water”. This name was not suitable for registration in Uzbekistan, so it was shortened to TSU.
TSU is not only clean water but also a source of cultural and spiritual inspiration. The brand is inspired by the legacy of the great thinker Abu Ali Ibn Sina (Avicenna), his philosophy and principles of life. Through the TSU brand we promote a culture of self-care and the values of science, culture and spirituality.
